Monitor ERP, based in Hudiksvall, Sweden, is changing its logo and celebrating 50 years as a leading ERP system supplier to manufacturing companies. Monitor ERP has enjoyed a successful journey from its beginnings in 1974 and is now represented in 13 countries with over 5,500 customers worldwide and approximately 500 employees.

Over the past 50 years Monitor ERP has expanded and doubled its turnover between 2018 and 2023. The company has a clear vision and is now aiming towards a turnover of a billion Swedish kronor in 2026. As part of the 50th-anniversary celebration, the company is changing its logo. When the previous logo was launched in the 1980s, the company was primarily focused on Sweden – today, its operations extend worldwide.

“The new logo is more advantageous as it is easily legible and contains the same icon our customers use daily in the ERP system.  It creates a clear link to our product, makes it more recognizable, and contributes towards making our trademark more known globally.  Its design clearly represents our ambition to be modern and constantly develop”, said Marlene Eldsand, Marketing Manager at Monitor ERP.

In 2023, Monitor ERP's new logo was developed by the marketing department in Hudiksvall. This change coincided with the transition from referring to Monitor's product as Monitor G5 to Monitor ERP. The term ERP is well-known in the industry and stands for Enterprise Resource Planning, representing a business system that streamlines and manages the essential business processes of a company to achieve optimal results.

"Now we are ready to fully embrace the new logo. The logo change not only constitutes a crucial strategic step for us but also represents a significant shift in how our current and potential customers perceive us. The new logo carries a design expression that clearly and distinctly communicates our commitment to being modern and constantly evolving – that our ERP system is user-friendly and quick to get started with," adds Marlene Eldsand.